CHALLENGE

The Canadian Gaming Association (CGA) was looking to launch a new initiative “Get to Know Gaming Canada” to highlight gaming industry benefits and spotlight stories about the tens of thousands of individuals, who live and work in communities where the industry operates along with stories about industry suppliers and innovators.

IMPLEMENTATION

TWG developed a bold brand that is complementary to existing CGA brand elements already in the market using a contemporary, appealing typeface to reflect the approachable and friendly nature of the both CGA as an organization and of the gaming industry as a whole.

RESULTS

The “Get to Know Gaming Canada” brand was introduced to the market and successfully launched with the client indicating excellent and positive feedback.

INSIGHT AND KEY CONSIDERATIONS

Canada’s gaming industry is strong, diverse, and makes significant contributions our economy, governments, and communities. The CGA envisioned telling stories that matter and demonstrate the positive impacts the industry is making, through “Get to Know Gaming Canada”.