Zymtech Production AS of Norway was looking for solid creative for the purpose of promoting Amizante. Amizante is a full spectrum amino acids complex designed to support muscle anabolism and metabolic recovery for athletes. This is a new product, derived from marine species, originally developed by Russian scientists for use in cosmonaut super foods.
INSIGHT AND KEY CONSIDERATIONS
As with the development of materials for new products, Zymtech required a look to work well within its existing brand. Zymtech was keen to see visually pleasing, highly informative and contemporary materials aimed at active, physically oriented professionals in European and North American markets.
Creative architecture and the development of design work is often subjective but must always take into consideration the needs of the client and target audiences. In the case of Zymtech, both were clearly defined and TWG Communications was easily able to construct a look and feel that was on the mark.
The Amizate creative was successfully introduced to market by Zymtech to very positive response.