SAFETYCHECK BRAND DESIGN AND MARKETING CAMPAIGN

CHALLENGE

The Nova Scotia Gaming Corporation (NSGC) developed a unique on line solution for the prevention of underage online gambling. SafetyCheck software empowers parents and guardians to restrict access to online gambling from home computers. TWG was tasked with designing the product brand and supporting materials and assist with its market introduction.

SafetyCheck-logo

INSIGHT AND KEY CONSIDERATIONS

The Safetycheck target audience consisted of public gaming corporations and authorities from across North America that are implementing corporate social responsibility programs. To reach the target audience the Nova Scotia Gaming Corporation was eager to launch the SafetyCheck brand at the G2E Conference in Las Vegas Nevada. G2E is one of the largest gaming conferences in the industry. Safetycheck needed a look and feel to set them apart from other venders. A well designed campaign with high impact visuals showcasing the new SafetyCheck brand was essential to the introduction of this brand.

IMPLEMENTATION

With the design of a sleek new brand identity, a state of the art display system assembled, the multimedia presentation running on flat panel HD displays, print collateral in hand and an online web presence, the NSGC team were prepared to welcome visitors at the three day conference. Introducing the new brand to the gaming industry was conducted in a highly effective manner.

RESULTS

The timeline for the project and assembly of all campaign components was tight and TWG Communications was able to bring together all the elements, handle shipping logistics and ensure a successful launch. The Client was extremely pleased and early indications are SafetyCheck has enjoyed the interest of many in the gaming industry.