BANNER STANDS AND LARGE TRADE SHOW BOOTH DISPLAY
NOHFC hired TWG to design and produce new display materials for use at northern events, meetings, trade shows and workshops. These units needed to not only be attractive but also allow for easy portability, set up and shipping as these units would be used over a large geographic area. The larger display unit was to reflect a general overview of the NOHFC program, while the individual banner stands needed to market particular targets and programs.
INSIGHT AND KEY CONSIDERATIONS
The NOHFC is well known in Northern Ontario as a department that works with northern entrepreneurs and businesses to foster job creation and also support critical infrastructure and community development projects. The images portrayed in the creative was to be reflective of the diverse demographic of northern Ontario. Furthermore, since NOHFC had a variety of unique funding programs, the display creative needed to be inclusive of all mandated programs.
Following review of the previous display units and creative that the client had in their possession and understanding their requirements, we provided a few options for the client to choose creative direction. In the end, we were able to utilize photography from a staff member of the NOHFC.
The quote says it all…
“Awesome. Looks professional. Lightweight. Easy to carry. Easy to set up. Adjustable. Love it!”