DEVELOPMENT OF INFO-GRAPHIC PROMOTIONAL VIDEO

CHALLENGE

The City of North Bay announced the opening of its airport industrial park located at Jack Garland Airport known in the aviation trade by the airport code YYB. The city was looking for an engaging video production for use in promotional and information packages and for play on the city website. The time lines for approvals were tight and the budget was limited.

INSIGHT AND KEY CONSIDERATIONS

The piece needed to be produced using animation, text, bespoke graphic elements, a clean script and voice over. Technical and other information regarding the YYB Industrial Park was to be presented in the style of an info-graphic with a corresponding script to move the narrative along.

IMPLEMENTATION

TWG created an overall theme and developed story boards and scripting materials. Working closely with the client through several refinements a final concept and script were chosen. A detailed info-graphic was used to develop the story line and overall appearance. A TWG designer/developer created the graphic elements and began working with Apple Motion to create the necessary animation. A TWG staffer provided the voice over and the animated info-graphic and voice over were married for the final production.

RESULTS

We have had significant praise over this piece since it was released for public consumption. City staff and council along with others in the community have commented on how well our approach worked. Our client, YYB, and the City of North Bay are very happy.