DESIGN AND DEVELOPMENT OF WEBSITE

CHALLENGE

Hosting the world at the G8 and G20 Summits is an honour for the host country and a logistical challenge for organizers, suppliers and volunteers. With the 2010 summits held in Canada there was the additional challenge of hosting the events in two separate locations, Muskoka G8 and Toronto G20.

INSIGHT AND KEY CONSIDERATIONS

Muskoka Tourism engaged the services of TWG Communications for the purpose of designing and developing the muskokawelcomesyou.com website. This informative "portal" would provide visitors with a broad range of information while strictly adhering to brand standards. Amazing photography capturing that iconic Muskoka essence would be required and site completion would need to be done within fixed timelines. And of course, the site needed to be co-created as a French site as well (bienvenuemuskoka.com).

IMPLEMENTATION

A customized back-end Content Management System (CMS) platform was created for the site to offer the specific intricate requirements and functionalities required in order to meet client objectives.

RESULTS

The determining factors for the success of a website can be subjective. In this case the client was more than pleased with the design and development of their site and have commented on the fact it is truly representative.  The site will be monitored for overall market penetration and acceptance, but early indications are it is a hit.