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DESIGN OF MEDIA KIT

CHALLENGE

How do you stand out to a technology media writer who received an abundant of information daily?  TWG was presented with designing a unique media relations package to launch the new Motorola E8 mobile phone.

INSIGHT AND KEY CONSIDERATIONS

As with everything Motorola, the client requested a cool yet professional piece that highlighted the product and maintain the strong Motorola brand.

IMPLEMENTATION

A slick and clean folder incorporating the elegant design of the sleek phone was designed.  The folder was to complement both the hard copy and CD of product information that would be neatly packaged in the folder.

RESULTS

The package was not only impressive but captured the attention of many media writers boasting great remarks about another outstanding Motorola product.

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