MOTOSCAPE EVENT

CHALLENGE

Help show off Motorola’s leadership in delivering entertainment content (i.e. music, movies, fashion) through an array of new mobile phones and accessories at an event designed to leave a lasting impression.

INSIGHT AND KEY CONSIDERATIONS

This product showcase would provide a unique opportunity to impress three distinct audiences with Motorola’s lineup – channel partners, retailers and the media. The event would be attended by the people and organizations best positioned to influence consumers on the purchase of mobile phones and accessories. The media, wireless carriers, dealers and sales representatives, and VIPs, who attended would have to leave impressed both with the event and Motorola’s products.

IMPLEMENTATION

TWG developed the “Motoscape,” brand based on the idea of a hip concept city where entertainment, information, and connectivity come to play and show off. Working in concert with Motorola’s partners for this project TWG created visuals, banners, displays, print materials and multi-media presentations for the event. The event rolled out as a three-city tour with stops in Toronto, Montreal, and Vancouver.

RESULTS

Motorola clearly demonstrated to the three key audience segments that they have the best product line-up for delivering entertainment content and the most advanced mobile handsets and accessories on the market today. The Motoscape experience was very compelling and was very well received by all of those in attendance.