CREATIVE AND DESIGN OF CORPORATE COMMUNICATIONS MATERIALS

CHALLENGE

When you are Canada’s largest food retailer with over a thousand storefronts, more than a hundred thousand colleagues, multiple distributions centres and you inject billions into the economy, your story is big, really big, and telling it succinctly requires the synthesizing of reams of pertinent facts and figures.

INSIGHT AND KEY CONSIDERATIONS

Loblaw is more than just a grocery store chain. The Loblaw story includes community involvement, charitable giving, capital investments, colleague training and development, progressive supplier relations, a commitment to the regions, and efforts to help Canadian consumers access above excellent products and services. Usually a detailed annual report, or series of reports, would be used to frame the narrative. Loblaw’s progressive leadership felt there must be a better way to document and deliver the Loblaw story. They were right.

IMPLEMENTATION

TWG Communication’s task was to design a national document along with regional content sheets for each province and a French document for consumption in Quebec. Working in close collaboration with Loblaw staff, our team developed a concept which leverages the best use of infographic style while encompassing all the important messages to be conveyed.

RESULTS

Loblaw was thrilled with the design from the beginning and has indicated their complete satisfaction with the final slate of products. The TWG and Loblaw approach are very similar. Provide excellent options for customers while exceeding expectations. To learn more about Loblaw visit Loblaw.ca