HUMBER TODAY NEWSLETTER
Humber College, one of Ontario’s largest and most prestigious post secondary institutions serving a diverse constituency, is in constant communication with their target audiences. “Humber Today”, a print newsletter that acts as one such communications tool for theinstitution has a very large distribution footprint. TWG Communications was engaged to oversee the redesign of this vital communication vehicle and to do so in a manner that was respectful of the Humber brand guidelines, the needs of the end user and the desire of our client to resent material clearly and concisely.
INSIGHT AND KEY CONSIDERATIONS
Humber’s main consideration was that information regarding institutional achievements be presented in a very contemporary and appealing way. The renewed, “Humber Today” had to be well organized and laid out, informative, and presented with a creative flare that would ensure audiences would remain interested.
Building on Humber’s visual brand, TWG designers combined all the required ingredients of a newsletter with content provided from the client along with numerous vibrant visual cues. We presented content and imagery in a clear concise format.
The new “Humber Today” was well received with its internal and external audiences.