TORCH RELAY EVENT SIGNAGE

CHALLENGE

To promote the partnership of COKE with the Olympic Torch Relay, the client was hosting an outdoor launch and required various signage for it’s event.

INSIGHT AND KEY CONSIDERATIONS

Considering that this event was taking place in the middle of winter, outside, we needed to be mindful that the products could stand up to the colder temperature and precipitation of sorts.

IMPLEMENTATION

Banner stands, podium signs and large posters were designed to promote the event. TWG needed to adhere to COKE and Vancouver Olympic Committee strict (firm) design and approval standards.

RESULTS

Having clean, precise, brand specific signage allowed the client to have a successful launch and promote the great partnership of COKE with the Olympic Torch Relay.