DEVELOPMENT OF ONLINE WEB PRESENCE

CHALLENGE

The Canadian Gaming Association (CGA) was seeking to develop a fresh new online presence that would best reflect the organization's mandate and service offerings for the Canadian gaming industry. The CGA required an engaging online presence that would present a wealth of gaming facts, reports, studies, news, events, responsible gaming information, etc. in an organized and coordinated fashion.

INSIGHT AND KEY CONSIDERATIONS

The CGA's online presence required a professional look and feel and solid design features that effectively communicated the organization's image, along with a friendly and easy navigation interface.

IMPLEMENTATION

A customized back-end Content Management System (CMS) platform was created for the site to offer the specific intricate requirements and functionalities required in order to meet client objectives.

RESULTS

The Canadian Gaming Associations website was launched to very positive response. The site's easy engaging and architectural navigation, along with the energized new look and feel, contributed to an excellent response.