DESIGN OF NEW CORPORATE IDENTITY
The first challenge for TWG was to figure out who and what British Columbians for International Prosperity is in order to design a new corporate identity as an accurate reflection of them. As a group of concerned citizens, British Columbians for International Prosperity is dedicated to promoting resource and manufacturing development, trade expansion, and other initiatives within the economy to increase prosperity in British Columbia and the rest of Canada.
The corporate identity concepts developed needed to be unique and contemporary. The final selection is emblematic of the organization’s three streams of focus and incorporates colours representative of natural resources, agriculture and manufacturing.
INSIGHT AND KEY CONSIDERATIONS
Understanding the mission of British Columbians for International Prosperity helped in determining the best approach for graphic positioning. As an independent body, British Columbians for International Prosperity, researches issues, creates public awareness and advocates on issues relative to international trade and prosperity.
The new corporate identity has been very widely accepted ensuring British Columbians for International Prosperity is well placed in the market.