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CREATIVE AND DESIGN OF BINGO JACKPOT CAMPAIGN

CHALLENGE

Bingo Development Fund needed to create a campaign that would generate interest to perspective players into tuning in for this large jackpot. This campaign needed to include some ad designs, a logo and Point of Purchase displays.

INSIGHT AND KEY CONSIDERATIONS

Don Cherry was hosting this specific jackpot, it was a one night game and was broadcasted all over Ontario. Cherry presented immense opportunities for using a familiar, popular face to garner the interest this jackpot needed.

IMPLEMENTATION

TWG created an eye catching colourful logo that was implemented into the printed ads and point of purchase displays. The point of purchase displays were life size Don Cherry stand up cardboard cut-outs.

RESULTS

All of the components of the campaign were a great success. The individual Bingo halls all expressed high volumes of players and a lot of interest in the point of purchase displays of Don Cherry.

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