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Motorola Canada Rockr

DESIGN OF MEDIA KIT CHALLENGE How do you stand out to a technology media writer who received an abundant of information daily?  TWG was presented with designing a unique media relations package to launch the new Motorola E8 mobile phone. INSIGHT AND KEY CONSIDERATIONS As with everything Motorola, the client requested a cool yet professional [...]

Mattawa Voyageur Country

DEVELOPMENT OF BRAND AND MARKETING CAMPAIGN CHALLENGE Competition for travel, tourist and economic development dollars can be fierce. Communities from around the globe vie for their piece of the pie. The five communities of Bonfield, Calvin, Mattawa, Mattawan and Papineau-Cameron were looking for a way to get noticed in a very crowded tourism and economic [...]

North Bay Hydro

CONSERVATION/DEMAND MANAGEMENT PROJECT CHALLENGE In Ontario today the supply and demand for electric power has reached a critical point. Increasing demand outpaces supply generation. The challenge was to develop a creative local conservation campaign for North Bay Hydro dovetailing with yet stand apart from Provincial initiatives. INSIGHT AND KEY CONSIDERATIONS First and foremost a vibrant [...]

Ontario Tourism Marketing Partnership Corporation

THE GREAT ONTARIO OUTDOOR ADVENTURE CAMPAIGN CHALLENGE The Ontario Tourism Marketing Partnership Corporation (OTMPC) works with the tourism industry to establish Ontario as the premier four-season destination in North America. OTMPC received great feedback from calendars released over the 2 years and wanted to follow up on it with a third offering with more detail [...]

Aqua Bio Technology (Norway) Zonas X TM

CREATIVE DEVELOPMENT CHALLENGE Aqua Bio Technology ASA of Norway produces products for the personal care industry. Working in conjunction with Norwegian universities, they have developed patented products for consumer use. Zonase X was developed as a natural, stable and non-toxic bioactive marine ingredient for skin care and cosmeceutical applications, and Aqua Bio Technology required professional [...]

One Kids Place

DEVELOPMENT OF NAME, NEW VISUAL IDENTITY AND BRAND GUIDELINES CHALLENGE The board of the Northern Shores Children’s Treatment Centre needed an imaginative brand and name for their new facility, which would serve children needing rehabilitative services in the districts of Muskoka, Nipissing and Parry Sound. INSIGHT AND KEY CONSIDERATIONS This, the first new children’s treatment [...]

Motorola Canada Red

PRODUCT RED NATIONAL TV SPOT CHALLENGE Motorola, the foremost provider of innovative mobile handsets and accessories, required an exceptionally stunning hot new national TV spot for it’s Red Phone KRZR mobile phone. Product Red is a global campaign designed to eliminate AIDS in Africa and Motorola is a proud partner. INSIGHT [...]

Collège Boréal

TV SPOT CHALLENGE Standing out amongst the competition is always a challenge. However taking a risk to be unconventional is intriguing.Located in the Northern Ontario city of Sudbury, Collège Boréal, a Francophone college with satellite campuses across the province, needed to increase interest from 18-23 year old potential applicants/students seeking a French language post secondary [...]

Canadian Gaming Association (CGA)

DEVELOPMENT OF ONLINE WEB PRESENCE CHALLENGE The Canadian Gaming Association (CGA) was seeking to develop a fresh new online presence that would best reflect the organization's mandate and service offerings for the Canadian gaming industry. The CGA required an engaging online presence that would present a wealth of gaming facts, reports, studies, news, events, responsible [...]

Muskoka Tourism

DESIGN AND DEVELOPMENT OF WEBSITE CHALLENGE Hosting the world at the G8 and G20 Summits is an honour for the host country and a logistical challenge for organizers, suppliers and volunteers. With the 2010 summits held in Canada there was the additional challenge of hosting the events in two separate locations, Muskoka G8 and Toronto [...]

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