Aqua Bio Technology ASA of Norway produces products for the personal care industry. Working in conjunction with Norwegian universities, they have developed patented products for consumer use. Zonase X was developed as a natural, stable and non-toxic bioactive marine ingredient for skin care and cosmeceutical applications, and Aqua Bio Technology required professional marketing material for use with this product.
INSIGHT AND KEY CONSIDERATIONS
Bringing new science to market in an informative and engaging way is an important part of initial product acceptance. TWG Communications was engaged to assist Aqua Bio Technology with its goal of ensuring Zonase X was presented with a clean, contemporary look for both European and North American markets.
The creative platform utilized for the Zonase X product material is rooted in the products marine properties, hence the use of water as the overriding backdrop. Photography, well laid out typography and appropriate text were combined to project Zonase X as an exciting new addition to the Aqua Bio Technology ASA family of products.
The Zonase X creative was introduced to market by Aqua Bio Technology ASA with very favorable response.